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Healthcare Marketing: We Can’t Seem to Take Our Eyes Off TV
Despite many other options for our time, television viewing remains very strong. Many pundits and experts have predicted the demise of television. Consumers are spending time with laptops, tablets,...
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Healthcare Marketing: 8 Ways to Create Bad Hospital Advertising
Sometimes hospital advertising is just bad. Sometimes just not effective. Knowing the things that don’t work can help marketers be more effective. Healthcare advertising is both art and science....
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Pitfalls and Uses of QR Codes in Healthcare Marketing
QR codes can be useful in healthcare marketing but only if used correctly. Effective use is dependent on understanding the context and following some basic guidelines. QR codes are the cool thing...
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Healthcare Marketing: 9 Beliefs of Remarkably Successful People
The most successful people in business approach their work differently than most. See how they think–and why it works. Healthcare marketers are driven people. They wear a multitude of hats and must...
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Healthcare Marketing: Take Your TV to the Movies
Improve your hospitals brand and message recall. Run your television commercials on the big screen. Television advertising continues to prove to be very effective. And research indicates that running...
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Healthcare Marketing: Do You Know Where Your Hospital’s Digital Ads Are?
Many web ads bought through digital ad exchanges are appearing to no one and some are even appearing on sites with objectionable content. Those digital ad exchanges appear to be a great deal. You...
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Healthcare Marketing: In Defense of Hospital Ad Spending
Healthcare marketers should stand up and defend the value of hospital advertising. We should not be timid or hesitant. Healthcare advertising has always been the target of criticism. In the past few...
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Healthcare Marketing: Media as the “Big Idea”
Media strategy is just as important as the creative strategy. Sometimes maybe more. As marketers we are always looking for the “Big Idea”. And by the “Big Idea” we are usually referring to the...
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Healthcare Marketing: Men are Cheap!
It’s costs less to reach men on Facebook than women. Women dominate Facebook. They are the ones constantly posting and engaging in social activity on Facebook. So it makes sense to use the social...
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Healthcare Marketing: Five Deadly Marketing Sins for Hospitals
Sometimes healthcare marketing cannot only be ineffective but could do more harm than good. Healthcare marketers work very hard to craft a message and effectively communicate to consumers. And getting...
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Healthcare Marketing: A Picture Really is Worth a Thousand Words
Today’s culture is extremely visually oriented. So hospital brands should have a visual story. Today people are stimulated by visuals. This is not to discredit or minimize great copywriting but our...
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Healthcare Marketing: Forget the Tech and Focus on the Idea
Consumers aren’t moved by all the data we can use to find and use to communicate with them. Instead they still want to be moved. They want emotional connection. This blog was actually borrowed from...
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Healthcare Marketing: Consumers Don’t Trust Our Ads
Infographic explains consumers’ opinions about advertising. And it’s not all good. We’ve heard it. We’ve had suspicions about it. Well, actually we’ve known it. People love ads but they don’t...
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New TV Ad Metrics Could Help You Market Your Hospital More Effectively
Traditional media is still an important component in the hospital marketing media mix. There is power and scale in newspaper, television and radio advertising for healthcare marketers. But the...
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Best Ways to Market Your Healthcare Facility and Standout
When potential patients do not have a recommendation from family or friends on what healthcare professional to use, they typically turn to conducting their own research online. This could entail using...
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Are Yellow Page Directories Still Relevant for Healthcare Marketers?
When was the last time you saw a phone book lying around that actually gets used? Some marketing experts may recall the time when the good and faithful printed Yellow Pages were a fundamental part of...
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DO’S AND DON’TS OF HOSPITAL SOCIAL MEDIA STRATEGY
Social media has become a pillar of hospital marketing – and its importance grows every year. According to surveys, nearly 99 percent of all hospitals in the nation are on social media in some facet....
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